About us


Vualle is an exclusive Italian jewelry brand founded by designer Alena Babaseva. The creative studio and production are based in Milan.

Milanese by adoption, born in Siberia, Alena Babaseva graduated from Istituto Marangoni in Milan. In 2013 she won a Master of Arts in Design and Applied Arts scholarship specializing in jewelry, watch and accessory design at the Creative Academy, Richemont Group.

Each piece of jewelry has a personal story and carries a particular symbol inspired by Alena‘s travels and experiences.

We offer three lines of jewelry:
– Fashion Jewelry⁄Bijoux (gold, palladium, silver plated brass with crystals and semi-precious stones)
– Art Line Elite Jewels (gold 18 carats with diamonds and precious stones) – Bespoke Jewelry (custom-made with precious stones)

Vualle is represented in more than 15 boutiques around the world and has been featured in 35 European fashion magazines. Our brand was selected by Artistar Jewels European Association in 2021 as an “Artist Selected» among the top 700 Jewelry Brands in the world.

Vualle participated in a number of international jewelry exhibitions: JWS Jewelry and Watch in Abu-Dhabi (October 2022), Homi Fashion & Jewels (2020,2022, 2024)

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